As traditional media is increasingly turning attention to social media, the roles and cooperation of the two has become the focus of widespread discussion. Which form such interaction should assume is a question of intense interest for both parties. One attempt to interact is a recent and temporary cooperation betweeen the BBC and Global Voices.
As is generally known in social media, Global Voices is a community of more than 200 bloggers around the world who work together to bring you translations and reports from blogs and citizen media everywhere, with emphasis on voices that are not ordinarily heard in international mainstream media. Global Voices seeks to aggregate, curate, and amplify the global conversation online - shining light on places and people other media often ignore. We work to develop tools, institutions and relationships that will help all voices, everywhere, to be heard.